MY WORK
MY WORK
Digital & Brand Marketing Projects
*Click logo to see project*
Evaluate the advertising strategies of the branded product (Owned, Earned & Paid Media)
Buyer personas
Journey Map with infliction points of purchase
Nespresso Buyer Behavior Deck
Industry analysis
Competitor analysis
Pestle analysis
SWOT analysis
Chick-fil-a Global Expansion Deck
Oura Ring Buyer Persona and Journey Deck
Buyer persona
Journey Map
Branded recommendations to enhance the buyers journey
Just Charms Competitive Review Deck
Utilized R-studio platform to compare Just Charms to competing snacks in the market
Perceptual map
Radar Chart
Competitive matrix
Conducted research on the Instacart brand through Qualtrics survey and focus group
Used qualitative and quantitative data to solve business problem
Instacart Marketing Research Deck
Netflix Management Deck
Case analysis on Netflix
Recommendations to increase companies stock after the Covid-19 pandemic
Writing
Marketing an Innovative Product Revolutionizing Fashion: Nuuly
Reyn Guyer; Inventor, Author, Businessman, Artist, Musician & Grandpa: Feature Article and Query Letter
Obesity in Minority Children Policy Brief
Social Media
I’m a nerd when it comes to Instagram feeds, posts, and captions!
I had the position of Director of ECOMM in my sorority — let’s just say I had a lot of fun with it!
I’ve worked with some of my favorite brands during my time in the position. (Poppi, Not Your Mothers, Celcius, etc.)
Check out some of my graphics, posts, and captions that I have done.
After
Before
